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Event Details
Boston University Executive MBA Program Alumni Event: It’s not about being ON Social, it’s about BEING Social
  April 16, 2013 5:30 PM ET
Boston University School of Management
Fourth Floor, Executive Leadership Center
595 Commonwealth Avenue
Boston, MA 02215

Registration beginning 5:30 p.m.
Program 6:00 – 7:00 p.m.
Reception 7:00 – 8:00 p.m.
$30.00 Registration Fee
RSVP deadline: Monday, April 8, 2013

Join School of Management Professor Chris Dellarocas for an interesting discussion on social media.

Every company is struggling to define its “social media strategy” but half of them are failing to reap the benefits. How can you make sure to be on the winning side? The key lies not in mastering the bewildering spectrum of digital technologies but rather in recognizing that social media have enabled humans to reassert their social nature in commercial settings.

The companies that are able to embrace their customers (and employees, one hopes) as social beings first, and buyers next, are the ones who will reap the highest benefits. The most successful social media efforts open up a naturally flowing, mutual—and mutually beneficial—exchange of ideas and information between organizations and communities who know what they like and aren't afraid to share it. Such exchanges go way beyond traditional marketing and, in some cases, have transformed customers into influential evangelists, volunteer customer service associates and product co-designers.

In this talk Professor Dellarocas will provide a framework for thinking about social media strategies along those lines. He will show how some of the most successful social media initiatives of recent years are instances of this thinking and how violating it has led to some of the best publicized social media disasters. He will propose concrete steps that companies can take to transform key business processes into social processes.

Chris Dellarocas is Professor and Chair of Information Systems at Boston University. He is one of the world’s most cited scholars in the fields of online reputation and social media. Other interests include collective intelligence, online advertising and the economics of media industries. Dellarocas holds Ph.D. and M.S. degrees in Computer Science from MIT and a Diploma in Electrical Engineering from the National Technical University of Athens, Greece. Prior to Boston University he taught at MIT's Sloan School of Management and at the University of Maryland’s R. H. Smith School of Business. Before pursuing an academic career he was a management consultant with Andersen Consulting (now Accenture) and McKinsey.

After registering for this event, you will receive an email confirmation .If you have any questions or your plans change, please contact the EMBA office at 617-353-8470 or
 @  $30.00
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