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Event Details
  Brand Yourself to Compete in a Changing World
  April 10, 2013 5:00 PM ET
Boston University School of Management
595 Commonwealth Avenue
Boston, MA
In this interactive seminar, you will learn:

1.) Why personal branding is a requirement in today’s changing world
2.) Important personal branding lessons from well-known leaders
3.) The BrandingPays 5-step framework for your brand strategy
4.) How to identify your Cake and Icing (rational value and emotional value) for a winning brand
5.) How to develop clear and compelling messages for online and offline branding

About the Speaker: Karen Kang ( is the author of BrandingPays™: The Five-Step System to Reinvent Your Personal Brand (January 2013). She is a recognized brand strategist and the CEO and founder of BrandingPays LLC, a corporate and personal branding company. She has trained thousands of professionals on the unique BrandingPays™ System for personal branding, and has consulted to more than 150 organizations from Fortune 100 companies to non-profits and startups. Karen is a former partner with Regis McKenna Inc., the legendary firm that created and launched the Apple brand. She is a frequent speaker at leading business schools and professional organizations.

Karen’s marketing and communications background gives her a 360-degree view of branding. A former newspaper journalist on both the East and West Coasts, she has held executive positions in marketing consulting, advertising and public relations firms. A member of Phi Beta Kappa, she has a B.A. from Mills College and an M.S. from Boston University. Karen resides in Palo Alto, California. Follow her on Twitter @karenkang, and at Her book is available at
 (No charge)
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